Global Mobile Value-added Services Market Market Analysis, Trends and Insights 2023
Summary - A new market study, titled “Global Mobile Value-added Services Market Research Report: by Solution (SMS, MMS, Others), by Product (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM, Others), by Vertical (Banking & Finance, IT & Telecommunications, Media & Entertainment, Government, Retail, Healthcare, Others), and Region - Forecast to 2023 ” has been featured on WiseGuyReports.
Global Mobile Value-added
Services Market Research Report: by Solution (SMS, MMS, Others), by Product
(Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising,
Email & IM, Others), by Vertical (Banking & Finance, IT &
Telecommunications, Media & Entertainment, Government, Retail, Healthcare,
Others), and Region - Forecast to 2023
Market analysis
Mobile value-added services (VAS) is a group of services
intended to improve engagement of the users and upgrade the brand estimation of
the mobile service provider. Various overhauls of cell phones because of
smaller and more grounded processors have cleared a path for further capacity
alternatives for VAS. The capability of advertising on these stages
attributable to the movement of purchasers to net-based applications from local
messaging applications gives greater scope to the market to extend. Further,
the users are offered with personalized experience as per their preferences
which is positively affecting the market growth. However, absence of better
telecommunication infrastructure can hamper the market development. The Global
Mobile Value-added Services Market is anticipated to grow at a CAGR of 18.5%
during the forecast period (2018-2023) by reaching the valuation of USD
1,047.6. Million.
Market segmentation
Based on its solution, the Global Mobile Value-added Services
Market is segmented into Multimedia Messaging Service (MMS), Short Message
Service (SMS), Others. On the basis of its products, the market is classified
into Mobile Wallet, Mobile Music and Games, Email and IM, Mobile Advertising,
Mobile Commerce, Others. Based on its verticals, the market is classified as IT
& Telecommunications, Banking & Finance, Healthcare, Retail, Media
& Entertainment, Government, Others.
Regional analysis
Geographically, the Global Mobile Value-added Services Market is
divided into global regions like Europe, North America, Asia- Pacific, Middle
East, LATAM, and Africa.
Major players
InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India),
Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc.
(U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97
Communications Limited (India), among others are some of the major players in
the Global Mobile Value-added Services Market
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