Global RTD Coffee Market Research Report 2021
Although total volume sales of RTD coffee continued to increase from a low base in Vietnam during 2020, growth rates in the category were much slower than what was recorded during 2018 or 2019. In particular, on-trade sales drop substantially over the course of the year, dragging total volume growth down as retail volume growth accelerated. The reason for the emergence of these sales trends was the huge impact of the COVID-19 pandemic on Vietnam’s society and economy. One of the major factors in...
Euromonitor International's RTD Coffee in
Vietnam report offers a comprehensive guide to the size and shape of the market
at a national level. It provides the latest retail sales data (2015-2019),
allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors
influencing the market – be they legislative, distribution, packaging or
pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and
forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and
leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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a network of over 800 analysts worldwide, Euromonitor International has a
unique capability to develop reliable information resources to help drive informed
strategic planning.
TABLE OF CONTENT:
KEY DATA FINDINGS
2020 IMPACT
Non-essential status of RTD coffee proves
crucial as growth slows down in 2020
On-trade sales and grab-and-go sales in
convenience stores come under pressure
Category players respond to pressures on demand
with new launches
RECOVERY AND OPPORTUNITIES
Robust recovery expected in RTD coffee as sales
continue to rise from a low base
The recovery of on-trade demand set to be
crucial to overall category growth
Innovation likely to be seen as category players
seek to capture rising demand
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume
2015-2020
Table 2 Off-trade Sales of RTD Coffee: Value
2015-2020
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth
2015-2020
Table 4 Off-trade Sales of RTD Coffee: % Value
Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD
Coffee: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD
Coffee: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD
Coffee: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD
Coffee: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Coffee:
Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Coffee:
Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Coffee:
% Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Coffee:
% Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales
Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth
Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on
Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on
On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft
Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft
Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft
Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft
Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft
Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft
Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft
Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft
Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by
Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by
Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by
Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by
Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain
On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain
On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft
Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft
Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft
Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft
Drinks: % Value 2017-2020
Table 31 Distribution of Off-trade Soft Drinks
(as sold) by Format: % Volume 2015-2020
Table 32 Distribution of Off-trade Soft Drinks
(as sold) by Format and Category: % Volume 2020
Table 33 Forecast Off-trade vs On-trade Sales of
Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks
(RTD) by Channel: % Volume Growth 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of
Soft Drinks by Channel: Value 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of
Soft Drinks by Channel: % Value Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks
(RTD) by Category: Volume 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks
(RTD) by Category: % Volume Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks
by Category: Value 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks
by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Soft Drinks by Total
Fountain On-trade: Volume 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total
Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Vietnam
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
….….Continued
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